18-year career managing projects and leading teams across various media to inspire audiences, communicate cohesive messages, and achieve goals. Master’s degree in Media & Communication from Florida State University with a certificate in Digital Video Production.
Effective marketing strategist
Proven manager and team leader
Experienced graphic designer
Award winning videographer & filmmaker
Proven manager and team leader
Experienced graphic designer
Award winning videographer & filmmaker
Work Experience
Production Manager
Florida State University College of Medicine, Tallahassee, FL
(April 2013-Current)
(April 2013-Current)
• Dramatically increased the quantity of visual media produced by the College
• Increased visibility of College by driving more traffic to social media channels utilizing dynamic videos and captivating visuals
• Streamlined the workflow for the media department and established standard operating procedures for productions
• Served on the editorial board and as Design Editor for the PLAID Journal, a scientific journal dedicated to people living with Diabetes
• Increased visibility of the PLAID journal through comprehensive email and social media marketing
• Established style guides and extensive marketing plans for the PLAID Journal and the Center for Child Stress & Health
• Led and supervised the media department in the creation of graphics, videos and animation
• Maintained production timelines and ensured all projects were delivered on time and on budget
• Set, approved and maintained quality control and ensured all work was consistent with university and college brands
• Worked with instructional design team to review staff needs and provide recommendations for appropriate and effective design services and technology integration
• Worked in tandem with production team, communications team and internal staff members to determine script tone and content for video
• Wrote scripts, produced storyboards and conducted interviews for video productions
• Provided visual design solutions for the entire College serving both outreach and educational needs
• Worked with outside vendors and printers to achieve high quality, timely delivery within budgetary requirements
• Increased visibility of College by driving more traffic to social media channels utilizing dynamic videos and captivating visuals
• Streamlined the workflow for the media department and established standard operating procedures for productions
• Served on the editorial board and as Design Editor for the PLAID Journal, a scientific journal dedicated to people living with Diabetes
• Increased visibility of the PLAID journal through comprehensive email and social media marketing
• Established style guides and extensive marketing plans for the PLAID Journal and the Center for Child Stress & Health
• Led and supervised the media department in the creation of graphics, videos and animation
• Maintained production timelines and ensured all projects were delivered on time and on budget
• Set, approved and maintained quality control and ensured all work was consistent with university and college brands
• Worked with instructional design team to review staff needs and provide recommendations for appropriate and effective design services and technology integration
• Worked in tandem with production team, communications team and internal staff members to determine script tone and content for video
• Wrote scripts, produced storyboards and conducted interviews for video productions
• Provided visual design solutions for the entire College serving both outreach and educational needs
• Worked with outside vendors and printers to achieve high quality, timely delivery within budgetary requirements
Co-founder, Art & Marketing Director
Tally Shorts Film Festival, Tallahassee, FL
(April 2011-March 2018)
(April 2011-March 2018)
• Increased festival attendance by 20% each year
• Increased festival film submission rates by 200%
• Increased festival visibility within the community by utilizing a variety of local outreach and social media efforts
• Developed comprehensive marketing plan for festival
• Led and supervised creative team
• Supervised social media team and approved posts and timelines
• Determined each year's overall festival look and feel
• Coordinated with team to plan, budget, market and organize the film festival and accompanying events and panel discussions
• Created opportunities for community outreach
• Worked with team members and volunteers to maintain brand consistency and cultivate an engaging attendee experience
• Maintained and monitored festival website, submission platforms and social media channels
• Worked with outside vendors to secure needed collateral and advertising
• Developed and wrote content where needed
• Increased festival film submission rates by 200%
• Increased festival visibility within the community by utilizing a variety of local outreach and social media efforts
• Developed comprehensive marketing plan for festival
• Led and supervised creative team
• Supervised social media team and approved posts and timelines
• Determined each year's overall festival look and feel
• Coordinated with team to plan, budget, market and organize the film festival and accompanying events and panel discussions
• Created opportunities for community outreach
• Worked with team members and volunteers to maintain brand consistency and cultivate an engaging attendee experience
• Maintained and monitored festival website, submission platforms and social media channels
• Worked with outside vendors to secure needed collateral and advertising
• Developed and wrote content where needed
Assistant Manager of Brand & Consumer Engagement
Homes & Land (International headquarters), Tallahassee, FL
(February 2011-April 2013)
(February 2011-April 2013)
• Expanded brand reach and visibility utilizing social media advertising and pre-roll videos
• Assisted in new product development and implementation
• Led the creation of mobile applications and expanded the company’s mobile offerings
• Led team members in designing, developing and creating engaging user experiences for corporate and supplementary franchise websites
• Led design team in the creation and roll out of advertisements for both print and digital media
• Served as lead designer for the expanded consumer centric content for magazine
• Ensured brand consistency across multiple touch points and developed thorough style guide to be used by franchise members
• Wrote, animated, filmed and edited videos to promote company website
• Expanded corporate advertising and product offerings for franchise owned magazines
• Directed the design and development of innovative franchise engagement portal to allow for increased communication, accessibility and assistance from the corporate office
• Assisted in new product development and implementation
• Led the creation of mobile applications and expanded the company’s mobile offerings
• Led team members in designing, developing and creating engaging user experiences for corporate and supplementary franchise websites
• Led design team in the creation and roll out of advertisements for both print and digital media
• Served as lead designer for the expanded consumer centric content for magazine
• Ensured brand consistency across multiple touch points and developed thorough style guide to be used by franchise members
• Wrote, animated, filmed and edited videos to promote company website
• Expanded corporate advertising and product offerings for franchise owned magazines
• Directed the design and development of innovative franchise engagement portal to allow for increased communication, accessibility and assistance from the corporate office
Video Editor/Animator
Interactive Training Media, Inc., Tallahassee, FL
(2000-2010)
(2000-2010)
• Planned and directed filming sessions, whether on-location or in a studio environment
• Filmed and edited educational, training, and marketing videos
• Produced original animations, both 3D and 2D, to enhance video presentations and illustrate complex concepts
• Create 3D models for use in training software
• Filmed and edited educational, training, and marketing videos
• Produced original animations, both 3D and 2D, to enhance video presentations and illustrate complex concepts
• Create 3D models for use in training software
Freelance Video Editor/Animator
Various Clients, Tallahassee, FL
(2007-2010)
(2007-2010)
• Planned, directed, filmed, and edited two informational videos for Florida Literacy and Reading Excellence (FLaRE)
• Wrote, planned, directed, and edited an informational video for the non-profit organization, Ronald McDonald House
• Wrote, planned, directed, and edited an informational video for the non-profit organization, Ronald McDonald House
EDucation & Certifications
Master’s Degree in Media & Communication Studies (2018)
Florida State University - Tallahassee, FL
Digital Video Production Certificate
Digital Video Production Certificate
Bachelor of Science in Studio Art (2004)
Florida State University - Tallahassee, FL
Bachelor of Science in History (2004)
Florida State University - Tallahassee, FL
Software/Tech Skills
Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, and InDesign), Final Cut Pro, Motion, Color, Lightwave 3D, WordPress
Other Pursuits
Independent Filmmaker
• Produced, directed, and edited the short documentary The Greater Good exploring the state of primary care in Florida, which is being adapted into a feature length film
• Produced, directed, and edited the short independent films Lucky Break and Specimen 0625, which have been shown in over 30 film festivals internationally and won 2 awards for best short film
Film Festival Volunteer (2008-2010)
Tallahassee Film Festival
• Member of the the programming committee from 2008-2010
• Served as Ticketing Coordinator in 2010
• Member of the the programming committee from 2008-2010
• Served as Ticketing Coordinator in 2010