Innovative creative leader with over 20 years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, campaign development, instruction, and training. Detail-oriented, attentive and decisive leader with a Doctorate in Instructional Systems and Learning Technology and a Master’s in Media and Communication.
Effective marketing strategist
Proven manager and team leader
Experienced graphic designer
Award-winning videographer & filmmaker
Proven manager and team leader
Experienced graphic designer
Award-winning videographer & filmmaker
Work Experience
Director of Creative Services
Florida State University College of Medicine, Tallahassee, FL
(April 2013-Current)
(April 2013-Current)
KEY RESPONSIBILITIES: Developed extensive marketing plans and brand guidelines for multiple departments and centers. Supervised and led all creative multimedia collateral produced at the college.
• Hired, trained, mentored, and led creative and marketing team.
• Led interdepartmental collaboration to review needs and provide recommendations for appropriate strategies and modalities.
• Communications lead on three federal SAMSA grants.
• Led the development for digital and marketing collateral for multiple federal grants over the span of ten years.
• Taught graphic design and visual techniques to Ph.D. candidates and incoming support staff.
• Maintained departmental budgets, production timelines, and project deliverables.
• Established state-of-the-art, full-service production studio.
• Increased visibility of the College brand by driving more traffic to social media channels utilizing dynamic, captivating visuals.
• Set, approved, and maintained quality control and ensured all work was consistent with university and college brands.
• Served on the editorial board and as Design Editor for the PLAID Journal, a scientific journal dedicated to people living with Diabetes.
• Led interdepartmental collaboration to review needs and provide recommendations for appropriate strategies and modalities.
• Communications lead on three federal SAMSA grants.
• Led the development for digital and marketing collateral for multiple federal grants over the span of ten years.
• Taught graphic design and visual techniques to Ph.D. candidates and incoming support staff.
• Maintained departmental budgets, production timelines, and project deliverables.
• Established state-of-the-art, full-service production studio.
• Increased visibility of the College brand by driving more traffic to social media channels utilizing dynamic, captivating visuals.
• Set, approved, and maintained quality control and ensured all work was consistent with university and college brands.
• Served on the editorial board and as Design Editor for the PLAID Journal, a scientific journal dedicated to people living with Diabetes.
Co-founder, Art & Marketing Director
Tally Shorts Film Festival, Tallahassee, FL
(April 2011-March 2018)
(April 2011-March 2018)
KEY RESPONSIBILITIES: Created and executed detailed marketing plans to increase festival attendance and submissions. Led educational and outreach efforts. Led the creative team in establishing the yearly look and feel of the festival.
• Increased festival attendance by 20% each year and increased festival film submission rates by 200%.
• Coordinated with the executive board to plan, budget, market and organize the film festival and accompanying events.
• Worked with the board, executive committee, and volunteers to maintain brand consistency and cultivate an engaging attendee experience.
• Increased festival visibility within the community by utilizing a variety of local community outreach and social media efforts.
• Coordinated with the executive board to plan, budget, market and organize the film festival and accompanying events.
• Worked with the board, executive committee, and volunteers to maintain brand consistency and cultivate an engaging attendee experience.
• Increased festival visibility within the community by utilizing a variety of local community outreach and social media efforts.
Assistant Manager of Brand & Consumer Engagement
Homes & Land (International headquarters), Tallahassee, FL
(February 2011-April 2013)
(February 2011-April 2013)
KEY RESPONSIBILITIES: Ensured brand consistency across multiple touchpoints and developed a thorough style guide. Led creative team in designing and developing engaging user experiences, new products, mobile applications, corporate offerings, and various advertising collateral.
• Expanded brand reach and visibility utilizing dynamic social media advertising.
• Directed the design and development of an innovative franchise engagement portal to allow for increased communication, accessibility, and assistance from the corporate office.
• Led the company mobile strategy and development of mobile applications.
• Wrote, animated, filmed, and edited videos to promote the company.
• Directed the design and development of an innovative franchise engagement portal to allow for increased communication, accessibility, and assistance from the corporate office.
• Led the company mobile strategy and development of mobile applications.
• Wrote, animated, filmed, and edited videos to promote the company.
Video Editor/Animator
KEY RESPONSIBILITIES: Planned and directed filming sessions for educational, training, and marketing videos.
• Planned and directed sessions for educational, training, and marketing videos.
• Create 3D models for use in training software.
• Create 3D models for use in training software.
EDucation & Certifications
Doctor of Education in Instructional Systems and Learning Technology (2023)
Florida State University - Tallahassee, FL
Master of Arts in Media and Communication Studies (2018)
Florida State University - Tallahassee, FL
Digital Video Production Certificate
Digital Video Production Certificate
Bachelor of Science in Studio Art and History(2004)
Florida State University - Tallahassee, FL
Skills
Thought Leadership, Personnel Management, Department Development, Project Management, Brand Awareness, Promotional Campaigns, Interactive Marketing, Design Oversight, Video Production
Software: Microsoft Office, Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, and InDesign), Final Cut Pro, Motion, Color, Lightwave 3D, WordPress, Drupal
Other Pursuits
Independent Filmmaker
• Produced, directed, and edited the short documentary The Greater Good exploring the state of primary care in Florida, which is being adapted into a feature length film
• Produced, directed, and edited the short independent films Lucky Break and Specimen 0625, which have been shown in over 30 film festivals internationally and won 2 awards for best short film
Film Festival Volunteer (2008-2010)
Tallahassee Film Festival
• Member of the the programming committee from 2008-2010
• Served as Ticketing Coordinator in 2010
• Member of the the programming committee from 2008-2010
• Served as Ticketing Coordinator in 2010
Volunteer Graphic Design Teacher (2018-2020)
LaMoyne Art Studio